Cetaphil Gentle Skin Cleanser (SKU: 262634) is a popular product in the competitive skincare market. Here's a summary of its position compared to competitors:

1. Pricing:

- Cetaphil Gentle Skin Cleanser: $9.99

- Main competitor (La Roche-Posay Effaclar Medicated Gel Cleanser): $14.99

- Budget alternative (Neutrogena Oil-Free Acne Wash): $7.99

2. Key Features:

- Cetaphil Gentle Skin Cleanser: Gentle, soap-free formulation, suitable for all skin types

- La Roche-Posay Effaclar: Medicated, targets acne-prone skin

- Neutrogena Oil-Free: Oil-free formula, contains salicylic acid for acne treatment

3. Market Position:

- Cetaphil Gentle Skin Cleanser offers a balanced mix of gentleness and effectiveness at a mid-range price point.

- It's more affordable than La Roche-Posay while offering a gentler formulation.

- Compared to Neutrogena, it justifies its higher price with a more versatile, less harsh formula.

4. Customer Perception:

- Cetaphil Gentle Skin Cleanser is seen as a reliable, dermatologist-recommended option for all skin types.

- It's particularly favored by those with sensitive skin or those looking for a basic, effective cleanser.

5. Areas for Improvement:

- Introducing specialized variants for specific skin concerns could help compete with medicated alternatives.

- Expanding the range with complementary products could increase brand loyalty.

Overall, Cetaphil Gentle Skin Cleanser holds a strong position in the market, offering good value for money and a gentle, effective formula. Its main challenge is differentiating itself further from both budget and premium skincare alternatives.